OpenBet is a premier sportsbook technology, content, and services provider owned by OB Global Holdings, LLC. With over 25 years of operating experience, OpenBet powers some of the world's largest betting and gaming operators across multiple regulated markets.
OpenBet has established itself as the definitive technology partner for the global sports betting industry, combining 25 years of operational excellence with continuous innovation. The platform serves as the backbone for many of the world's most recognized betting brands, processing billions of dollars in wagers annually while maintaining exceptional reliability standards. Understanding OpenBet's capabilities, market position, and technological advantages is essential for operators evaluating platform solutions and bettors interested in the infrastructure powering their wagering experiences.
Founded in February 1996 as Orbis Technology Ltd by Clive Haworth, James Caddy, and Charles Malir, the company launched its first sports betting application in time for the 1998 World Cup through a joint venture between City Index and Sporting Life. The platform was rebranded as OpenBet in 2010, reflecting the name of its flagship software product that had become synonymous with enterprise-grade betting technology.
The company's evolution reflects the maturation of the online betting industry itself. After being acquired by NDS Group in December 2000, OpenBet expanded its capabilities and client base, adding major operators like Ladbrokes, Paddy Power, and Surrey Sports. A management buyout backed by Vitruvian Partners in January 2011 valued the company at £208 million, followed by acquisition by NYX Gaming Group in 2016. Most recently, in March 2025, OpenBet completed a management buyout from Endeavor, returning to independent ownership under OB Global Holdings, LLC.
OpenBet's platform architecture represents a comprehensive ecosystem designed to support every aspect of sports betting and gaming operations. The system integrates front-end player interfaces with sophisticated back-office management tools, creating a unified environment for operators to manage their entire business.
The platform supports betting across multiple channels from a single centralized account system. Players can seamlessly transition between web browsers, mobile applications, retail betting terminals, telephone betting services, and interactive television platforms without friction. This omnichannel approach ensures consistent user experiences regardless of access method while providing operators with unified customer data and behavior analytics.
The technical architecture handles multiple currencies and languages natively, enabling operators to serve diverse international markets from a single platform instance. This multilingual and multi-currency capability reduces operational complexity for operators expanding into new territories while maintaining localized user experiences.
OpenBet's infrastructure demonstrates exceptional performance metrics that set industry benchmarks. The platform processes over 100,000 peak bets per minute during major sporting events, a capacity demonstrated during the 2024 Grand National when it handled record-breaking volumes. During Euro 2024, OpenBet powered more than 140 million bets across its operator network, maintaining 100% uptime throughout the tournament.
This reliability stems from robust architecture designed for fault tolerance and horizontal scalability. The system can dynamically allocate resources during peak demand periods, ensuring consistent performance regardless of concurrent user loads. For operators, this translates to revenue protection during the highest-value betting windows when system failures would be most costly.
OpenBet's client portfolio includes many of the most prominent names in global betting and gaming. The company serves over 200 customers holding 85 licenses across every major regulated market, representing a combined market capitalization exceeding $100 billion.
FanDuel, America's leading sportsbook, relies on OpenBet's platform to deliver what its CEO describes as an unrivalled betting experience. Sky Bet emphasizes the reliability and scalability of OpenBet technology as fundamental to achieving strategic goals. Ladbrokes leverages OpenBet's innovation to deliver cutting-edge same game multi products, while William Hill values the flexibility and modular approach that supports its growth strategy.
International operators including Danske Spil, which has maintained its OpenBet partnership for over 11 years with multiple extensions, demonstrate the platform's ability to support long-term operator relationships. Recent partnerships with Tabcorp in Australia, Veikkaus in Finland ahead of market reform, and multiple Brazilian operators including BandBet and Grupo Silvio Santos showcase OpenBet's continued expansion into emerging regulated markets.
OpenBet holds commanding positions across key betting markets worldwide. In Canada, the platform processes 80% of all digital sports betting activity, making it the de facto standard for the market. The UK market sees 65% of sports betting volume flowing through OpenBet systems, while Australia accounts for 46% market share. In the United States, where OpenBet holds licenses in 13 states, approximately 40% of all sports bets are processed through its platform.
OpenBet develops comprehensive front-end and back-office gaming products, including sophisticated management, data analysis, and reporting tools. The platform architecture allows operators to offer betting and gaming in multiple languages and currencies across diverse channels with unified account management and single sign-on functionality.
The company holds commanding market positions across key regulated territories. In Canada, OpenBet processes 80% of all digital sports bets, while in the UK it accounts for 65% of the market, and 46% in Australia. The platform is licensed in 13 US states and handles a significant portion of American sports betting volume, demonstrating its scalability and regulatory compliance capabilities.
These market positions reflect not only technological superiority but also regulatory expertise and operator trust built over decades of consistent performance.
OpenBet Limited operates under comprehensive gambling software licenses, including a Remote Gambling Software license from the UK Gambling Commission. The company maintains licenses across 85 jurisdictions, covering every major regulated market globally. This extensive licensing framework enables operators to enter new markets with confidence that their technology partner meets all regulatory requirements.
Beyond basic licensing, OpenBet has developed specialized compliance technologies to address evolving regulatory demands. OpenBet Locator, powered by Amazon Web Services, provides advanced geolocation capabilities ensuring bets are only accepted from permitted jurisdictions. The platform integrates Neccton-powered player protection technology, as implemented by Four Winds Casinos, offering responsible gambling tools that meet stringent regulatory standards.
The company's compliance infrastructure includes sophisticated data analysis and reporting tools that enable operators to demonstrate regulatory adherence through comprehensive audit trails and real-time monitoring capabilities. This proactive approach to compliance reduces operator risk while supporting responsible gambling initiatives.
OpenBet maintains a continuous innovation pipeline, regularly introducing features that define industry trends rather than following them. Recent developments demonstrate the company's commitment to staying ahead of market demands.
The partnership with Checkd Dev launched an advanced trending BetBuilder automated betting solution, leveraging data analytics to identify popular betting combinations and streamline the bet construction process. Integration with nVenue brings superior in-play micro-betting capabilities to regulated markets, enabling operators to offer betting opportunities on granular in-game events with minimal latency.
Same game multi products, highlighted by Ladbrokes as delivering experiences like no other, represent sophisticated risk management and pricing algorithms that allow multiple selections from a single event to be combined into parlays. These products require real-time correlation analysis and dynamic odds adjustment, showcasing OpenBet's technical sophistication.
OpenBet's acquisition of Alphameric Solutions in 2010, rebranded as the OpenBet Retail division, created seamless integration between digital and land-based betting channels. Recent partnerships like Loterie Romande's selection of OpenBet to power both digital and retail sportsbooks demonstrate the platform's ability to unify customer experiences across physical and online touchpoints.
This integration enables operators to offer consistent pricing, unified loyalty programs, and cross-channel account management, creating operational efficiencies while improving customer convenience.
OpenBet's deployment methodology emphasizes rapid time-to-market without compromising customization or quality. The company achieves an average timeline of 120 days from initial scope definition to full platform launch, significantly faster than industry averages for enterprise betting platforms.
The platform's modular design allows operators to select specific components matching their business requirements rather than adopting a one-size-fits-all solution. Operators can implement core sportsbook functionality initially, then progressively add casino gaming, poker, bingo, or other verticals as their strategy evolves. This flexibility reduces initial capital requirements while providing clear expansion pathways.
The modular approach also facilitates integration with third-party services. Operators can connect preferred payment processors, customer relationship management systems, marketing automation tools, and content providers while maintaining OpenBet as the central betting engine.
The March 2025 management buyout from Endeavor marked a significant milestone in OpenBet's corporate evolution. This transaction, which followed Endeavor's November 2024 announcement of the management buyout for both OpenBet and IMG ARENA, returned the company to independent ownership under OB Global Holdings, LLC. The management team's decision to acquire the business reflects confidence in OpenBet's market position and growth trajectory.
Prior to the buyout, Endeavor had integrated OpenBet and IMG ARENA businesses under the OpenBet brand in February 2024, combining sports betting technology with official data supply and live streaming capabilities. This integration created a comprehensive offering spanning platform technology, sports data, and media rights.
OpenBet's sustained market leadership stems from several interconnected advantages. The platform's proven scalability and reliability create operator confidence that technology will perform during critical revenue periods. The extensive licensing framework reduces market entry barriers for operators expanding geographically. Long-term client relationships, exemplified by Danske Spil's 11-year partnership with multiple extensions, demonstrate customer satisfaction and switching cost barriers.
The company's growth metrics underscore its competitive strength. OpenBet reported more than 40% growth in its global customer base over the past year, indicating continued market share gains despite mature market conditions. This expansion reflects both new operator acquisitions and existing client growth as betting markets expand globally.
OpenBet represents the gold standard in sports betting platform technology, combining proven reliability with continuous innovation across a comprehensive product portfolio. The platform's dominant market positions in key territories, extensive regulatory licensing, and partnerships with the world's leading operators demonstrate its central role in the global betting ecosystem. For operators, OpenBet offers a proven pathway to market with technology that scales from regional operations to international enterprises. The company's 25-year track record, recent management buyout, and sustained customer growth position it to remain the industry's leading platform provider as regulated betting markets continue expanding worldwide. Understanding OpenBet's capabilities and market position provides essential context for anyone involved in or interested in the sports betting industry's technological infrastructure.
OpenBet is a leading sportsbook technology, content, and services provider that powers betting platforms for over 200 operators globally. The company provides comprehensive front-end and back-office gaming products, including betting engines, risk management tools, data analysis systems, and omnichannel solutions covering web, mobile, retail, and interactive television platforms.
OpenBet powers many of the world's largest betting operators including FanDuel, Sky Bet, Ladbrokes, William Hill, Danske Spil, Tabcorp, and Paddy Power. The platform processes 40% of all US sports bets, 80% of Canadian digital sports bets, 65% of UK betting volume, and 46% of Australian sports betting activity.
OpenBet maintains exceptional reliability standards, achieving 100% uptime during key sporting events. The platform processes over 100,000 peak bets per minute and handled more than 140 million bets during Euro 2024 without service interruptions. This performance record demonstrates the platform's robust architecture and scalability.
OpenBet holds 85 licenses across every major regulated betting market globally. This includes comprehensive licensing in the UK, 13 US states, Canada, Australia, and numerous European jurisdictions. The company maintains a Remote Gambling Software license from the UK Gambling Commission and meets regulatory requirements across all territories where it operates.
OpenBet achieves an average implementation timeline of 120 days from initial scope definition to full platform launch. This rapid deployment capability results from the platform's modular architecture and experienced implementation teams, allowing new operators to enter markets quickly while maintaining comprehensive customization options.
OpenBet distinguishes itself through proven scalability handling 100,000+ bets per minute, 25 years of operational track record, dominant market positions across multiple territories, comprehensive omnichannel capabilities, extensive regulatory licensing, and continuous innovation including advanced features like trending BetBuilder and micro-betting integration. The platform's modular architecture provides flexibility while maintaining enterprise-grade reliability.
OpenBet powers the world's most recognized betting and gaming brands across regulated markets globally.
Comprehensive betting platform supporting omnichannel operations with proven scalability for the world's largest operators across web, mobile, retail, and interactive television channels.
Comprehensive compliance technology including advanced geolocation services, player protection tools, and regulatory reporting systems meeting requirements across 85 licensed jurisdictions worldwide.
OpenBet announced completion of management buyout from Endeavor, returning to independent ownership under OB Global Holdings, LLC.
Finnish national operator Veikkaus selected OpenBet to power sports betting transformation ahead of the country's gambling market reform.
Brazilian media giant Grupo Silvio Santos launched Bet do Milhão powered by OpenBet, setting new benchmarks for safe and innovative betting in Brazil.